“Thrive, Dive or Just Survive… Three Choices In the New Economy”
  • Managing Director of The Garden Center Group, an alliance of more than 100 garden centers, vendors and service providers.
  • Director of Solutions Consulting Service, Inc.

Take a look around. There are businesses assured that the sky is falling while others see sumo-size problems as just an annoyance standing between them and their goals. The difference? It could be as simple as knowing what customers really want. While some people say no one really needs our products, customers have a different opinion on the role gardening plays in the lives, now more than ever. When we listen to what they have to say, plans for dealing with any business hurdle become crystal clear.

This isn’t about us or our products… it’s all about them and their garden.

  • Learn what’s required to position a company that connects with the best customers
  • Discover marketing messages that resonate with those searching for what we provide
  • Uncover the motivation behind every customer’s desire for what gardening can offer

Robert Hendrickson - bio

With more than 30 years experience assisting garden centers of all sizes with operational issues that could become deciding factors between owners making money or getting a real job, Robert spends most of the year traveling across the U.S. and Canada helping companies focus on the business side of their business. His clients usually swear at him before swearing by him, but his focus is clear… to help people step back and look at the garden center industry in a new way… leaving behind what may be… to think about what could be.